Lifecycle & retention marketing for CPG & DTC brands

We help growing product brands turn first-time customers into repeat revenue through clear, intentional post-purchase systems.

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For founder-led CPG & DTC brands past the launch stage

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Built for growing CPG brands

Harlowe Commerce works with founder-led CPG and DTC brands that are already generating revenue — but know their post-purchase experience isn’t pulling its weight.

This is for brands that:

01
Sell physical consumer products (beauty, home, wellness, food, lifestyle)

02
Generate $500k–$5M in annual revenue

03
Rely heavily on paid acquisition to drive growth

04
Want more repeat purchases without relying on higher ad spend

View the Lifecycle Revenue System
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Most revenue leaks happen after the first purchase

Many CPG brands focus heavily on getting the first sale — but neglect what happens next.

That usually means:

  • Disconnected or underperforming email flows

  • No clear post-purchase journey

  • Inconsistent brand experience across lifecycle touchpoints

  • Repeat customers leaving money on the table

Retention isn’t broken because brands don’t care.
It’s broken because no one has the time to build it properly.

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The Lifecycle Revenue System

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The Lifecycle Revenue System 〰️

The Lifecycle Revenue System is a focused, 4-week engagement designed to build a clear, intentional post-purchase experience — from first order to repeat buyer.

This is not ongoing management.
It’s a foundation your team can actually use.

What we focus on:

  • Lifecycle strategy & flow mapping

  • Email experience & design systems

  • Post-purchase touchpoints that support repeat revenue

Is this right for your brand?

Built by a founder who has been on the other side

Harlowe Commerce was founded by Annabel Okeya — a former CPG founder and marketer who understands what it’s like to build, scale, and retain customers in a product-based business.

After running her own consumer brand and working across marketing, events, and lifecycle strategy, she now helps growing CPG brands design systems that actually support long-term revenue.

This work sits at the intersection of:

  • Brand experience

  • Customer psychology

  • Retention strategy

Learn more about Annabel

Let’s fix what happens after the first sale

If your brand is growing but retention feels underbuilt, let’s talk.

Book a discovery call